Customers of PlivitTrade consists mostly out of everyday goods stores, restaurants, caterers and other wholesalers. The monthly import is comprised of approximately 800 tons of food of more than 1000 different highly coveted products.
We divide our customers into four customer segments.
• Cooking enthusiasts
People with big and genuine interest in food can make use of our products to try out new dishes and combinations of different flavors. Our products can open up a whole new world of exciting flavors to continue the search for different flavors and increase your interest for cooking to become more experienced within cooking and food.
• Seasoned Swedes
The tourism in the Balkans is increasing rapidly for every year that passes. This leads to Swedes becoming more aware of, and interested in food from the Balkans. This can lead on to them gladly trying to cook the same type of food at home in Sweden for new tastes and interests for cooking.
• First and second generation immigrants
This is a big part of our segment where people have grown up and are familiar with food from the Balkans. Through our sales, we have made it possible for them to continue to consume the same goods and foods as they have been able to do before in their home countries.
• New Swedes
The latest group of immigrants from the Balkans is above all Bosnians who arrived in Sweden in the early to mid-90s. Thanks to Plivit Trades wide range of food products, it has been easy and possible for these consumers to continue using the same delicious products that they have done before.
We have great experience in the industry and offer very high quality of both products and deliveries. With our good contact with the suppliers in the country of origin, we can give our customers security, quality and a very knowledgeable service.